PRODUCT DESIGN
verb | prod·uct de·sign | \ˈprä-(ˌ)dəkt\di-ˈzīn\
The process of creating new products to be sold by a business to its customers.
ADVERTISING / PRODUCTION
verb | ad·ver·tis·ing
The act or practice of calling public attention to one's products and services.
BRANDING/SERVICE DESIGN
verb | brand·ing | \ˈbran-diŋ\
The process involved in creating a unique identity and image for a product in the consumers' mind and improving service.
DOCUMENTATION /RESEARCH
verb | doc·u·men·ta·tion | \-mən-ˈtā-shən\
The process of recording for future reference and the systematic investigation into sources to establish facts and reach new conclusions.