Redbox storage

Challenge

We were engaged by RedBox Storage to create a new brand identity that would better capture their core values of customer service in premium storage while remaining recognizeable to existing customers.

Create a dynamic new brand identity
Apply it to all facets of the company
Design, produce, art direct and apply

Solution

Building on RedBox's existing identity we started with the tagline 'Room for What Matters'. The idea behind this was to highlight that customer's possessions are valuable but what really matters is the customers themselves. By decluttering their lives RedBox aims to give them that space. We expanded this into an entire identity system which has been applied throughout.

Start with new tagline 'Room for What Matters' (the customer is what matters, not so much what they store)
Create a coherent brand identity system
Ensure that it works smoothly across every platform.

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